Other links on YouTube will appear differently and may be handled by a different rule set in Google Analytics. And this is all because it is being administrated through an ad serving system like Google Ads. No, only video ads are handled the way explained above. Lastly, Source / Medium should have had more descriptive values as these dimensions are often used in analysis and most of use are used to thinking search-ads when we see "google / cpc".ĭoes this happen to all clicks from YouTube? So it's is actually creating two problems, not only on. Wrongly grouped traffic is not only bad for analysing those visits in itself, but it is also messing up the analysis of display ads. Then at least it is not claiming to be display-traffic, which it isn't. Actually, it's better to let it become undefined in the "(other)" group as this may not consist of a lot of traffic. It just seems more logical to group this traffic in a separate group called "Video" or something. Unfortunately, this happens automatically through auto-tagging and because Google's default rule set contains a rule saying that all traffic with "Content" as Ad Distribution Network shall be grouped in "Display". To me this group is for banner ads on webpages and it feels totally wrong to put video ads from YouTube here. YouTube ad clicks will here be classified as "Display". Here you will see your traffic grouped together in groups like Social, Direct, Paid Search and so on. Default Channel Grouping is what you see when you enter reports in the Acquisition section. This is one of the most important dimensions in Google Analytics. If you are not familiar with Default Channel Grouping, you should really get to know it. Worse thing of all is how your YouTube ad visits are grouped in Default Channel Grouping. To separate these you could use Ad Distribution Network as an dimension, but this is neither helpful as both YouTube and Display ads are both mixed into the Ad Distribution Network named "Content".
So by using Source or Medium there is no way for you to actually know which ad network these visits were coming from and most of us will jump to the assumption that all of this is deriving from search ads. In other words, display- and search ads also get these values. You may recognise these two values and them combined together as it is totally the same as with all other types of ads you buy through Google Ads. If you have auto-tagging activated, like most of us do, clicks from YouTube ads will get "google / cpc" as Source / Medium. Where do clicks from YouTube ads end up in Google Analytics?
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This article will show you why and how to configure it so that you can get value out of a proper analysis. Expecting this to be handled by Google themselves, I was quite surprised to see that you will be totally mislead and confused when you try to analyze clicks from YouTube in Google Analytics in it's default state. YouTube ads are handled through Google Ads which has automatic tagging function. So I got this question and initially thought it should be pretty straight forward.
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